Brand Toolkit

Our lockup is symbolic of the space we make for history and our place within it; it identifies Atlanta History Center; and is the signature used in all brand communications.

Logos.

Instructions. Logo usage.

Contrast

For legibility and visual power, our lockup should always be used in a solid color to maximize contrast against the background.

Clearspace

It is important to maintain an unobstructed, clear area around our lockup when pairing it with other visual elements. These guidelines help eliminate visual disruption and clutter. Clearspace = 1 x Height of the Lockup

Minimum Size

To maximize visibility and impact, our lockup should not be reduced smaller than 1.5” in width for any print or digital applications.

Templates.

The above templates should be used for internal purposes only.